Australia's Leading Retailer Woolworths' Retail Operations
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Case Details:
Case Code : OPER072
Case Length : 22 Pages
Period : 2000-2008
Organization : Woolworths Limited
Pub Date : 2009
Teaching Note :Not Available
Countries : Australia
Retail
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Introduction Contd...
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Commenting on the achievement, Deloitte Australia's Consumer Business Leader,
Andrew Griffiths, said, "Both Woolworths and Coles Group have been iconic brands
for many decades having diversified with their retail offer from supermarkets to
liquor, general merchandise, and petrol...
The financial markets are valuing highly these Australian companies'
non-tangible assets such as brand equity, differentiation, innovation, first
mover advantage, market dominance, customer loyalty, execution, and customer
experience."4 Woolworths, well known as the
'fresh food people' in Australia, was established in 1924.
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Its businesses included supermarkets, consumer electronics stores, discount department stores, petroleum and liquor outlets, and hotels.
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As of June 2008, Woolworths operated approximately
3,030 stores comprising 2,192 supermarkets, 567 merchandise stores, and
271 hotels, including 8 clubs5.
For the year ending June 29, 2008,
Woolworths' annual sales grew by 10.7 percent to A$ 47 billion6,7 and net
profit by 25.7 percent to A$1,626.8 million.
Woolworths had grown steadily over the years through constant
innovation, high levels of service, and improvement in its business
operations. Its brands and formats had grown and evolved significantly
to meet the wants and needs of customers... |
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